In this class we talked about big companies and their
influence in America. Big companies shape the economy of a country and also,
its culture. I found very interesting the fact that Coca Cola helped to picture
what Santa Clause looks like.
In the beginning, Santa was a saint, Saint Nicholas to
be exact, and he loose like the other saints, thin, with a bear an almost bald.
But this began to change from culture to culture. He got fatter, older and
jollier. An artist, Haddon Sundblom painted the famous Santa Claus for one of
Coca-Cola’s marketing campaign. It is not true that Santa wears red due to this
brand; in fact, he was drawn in a red suit before Sundblom drew him.
Many people became very attached to Coca-Cola Santa
and started collecting images of him. They even wrote letters to the company
when something in a picture looked weirs, like the fact that in one, he was not
wearing a wedding ring and thousands of letter were received asking what had
happened to Ms. Claus.
Big companies have an extremely important role in
American life. It nourishes a country’s economy, and customs, it creates a way
of life and a culture.
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